Roger & Bessie
From personally covering payroll to $150k months.
Two owners who nearly walked away from the business twice. We rebuilt the pipeline first — everything else got affordable.
It started with an audit.
Results
Owners who did it.
Real trade contractors. Real numbers. Each one started the same way.
Matt
Stopped chasing every job.
Doubled his average ticket, halved the sites he was running. Same crew. Better sleep.
It started with an audit.
Justin
Bought his weekends back.
Removed himself from every quote and every site visit. Business grew 30% the year he stopped showing up.
It started with an audit.
Ash
$47k in unbilled work — found in one audit.
A single afternoon on his SimPRO/Xero surfaced nearly $50k he'd never invoiced. Paid for the audit 160×.
It started with an audit.
James
Travel pricing was eating 8 points of margin.
The audit named the leak in one number. He raised his travel rate the next Monday.
It started with an audit.
Billy
Clarity, finally.
Not a growth story. A 'I know what to do on Monday' story. Sometimes that's the whole point.
It started with an audit.
Owners who crossed
What it looks like when the systems get built.
Names withheld until each client signs off — but every figure below comes straight out of coaching records, most of them read off the client's own dashboard.
$9M commercial electrical · Brisbane · 25–30 staff
Finance + Leadership · Phase 2 build
$1.2M net profit in FY26, ahead of forecast — weekly rhythm installed only 3.5 months earlier.
Winning tenders at 8–12% GP, 60% dependent on one builder, the MD stuck in operations. Four months in: weekly financial rhythm, a margin floor at quote, three new builders signed, and a $14M forward pipeline.
"We didn't really do any forecasting in the past… now they can see what we're aiming for. Really helpful."
$2.6M electrical · 14 staff
Sales + Finance · Phase 2 build
From a –$84K month to +$90K, +$48K, +$61K in consecutive months.
Started at roughly 1% net profit with builder pricing that hadn't kept pace with costs. One six-week cycle: rates lifted, a material levy introduced, true labour costs loaded into SimPro. Gross margin now running 33–34%.
"It was just an absolute game changer… it showed us what we need to be charging, and where the cracks were."
$2.9M commercial electrical · Melbourne
Delivery + Finance · Phase 2 build
Real GP lifted from 22.5% to ~28% on priced work — in about four weeks.
SimPro was overstating gross profit by five points, and one mega-job was dragging the whole year negative. Within a month: true labour costs loaded, a 25% margin floor on jobs over $50K, and the profit planner in daily use.
"My first point of call is this profit plan — so we can all have a dabble and make sure we're all involved."
$1.6M+ domestic plumbing · service & maintenance
People + Delivery · the first pivotal hire
Most profitable month on record, six months in — with an ops manager now running the day-to-day.
Joined with messy job lists, invoicing delays and labour costs overstated by about $10K a month. Six months later: systems cleaned up, GP holding 45–50% without discounting, and the owner preparing to take a holiday while the team runs the business.
"Biggest month ever."